Christian Pulisic Dortmund

The first US superstar has been something promised a few times in the past.

Players such as Freddie Adu, Jozy Altidore and Landon Donovan were given this title, and Landon somewhat lived up to his hype.

However none of these players were ever considered “up there”. By this we mean alongside the greats of Europe and South America.

Borussia Dortmund’s 18 year old sensation could however be the first US soccer player who’s able to compete with the likes of Messi, Neymar and Ronaldo.

 

Cashcow

American sport is ripe with cash. Just look at Michael Phelps, Lebron James, Tiger Woods and Tom Brady as examples. All of these guys have made ridiculous amounts of cash for themselves, and more importantly for this discussion, for the people and organisations around them.

Top clubs, such as Barcelona, Real Madrid, Manchester City, Chelsea, Bayern Munich, Manchester United and more have seriously been on the lookout for the first US superstar for the last 10 years.

Many of these teams have set up academies in the US with the hope of using the huge population, talent pool and effects of Americanisation to their advantage.

Everything is bigger in America. If Cristiano Ronaldo was born in the US he’d probably be a billionaire by now.

This is why the world’s elite clubs are keeping both eyes on the progress and price tag of Christian Pulisic.

 

ROI (Return On Investment)

Around a year ago, Manchester City were set to make a ridiculous offer for Brazilian superstar Neymar. As pundits debated whether he was worth the money in terms of on-the-field performances, more business minded were thinking about the merchandise and knew the investment would probably be returned within weeks.

City’s Manchester Neighbours United, also had a similar experience after signing Paul Pogba for £89m. Just 3 weeks later they made £190m from Pogba jersey sales.

Pulisic has this type of potential in a relatively untapped market, the US market.

If he fulfils his potential and goes on to become a global superstar, then it’s likely that his combined jersey sales in Europe and the US would dwarf Pogba’s.

Of course this is a long way off, and a bold prediction, but it’s highly possible with Soccer growing every year in the US, which is why Borussia Dortmund’s 18 year old sensation maybe on a few of Europe’s largest clubs transfer lists this summer.

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The first US superstar has been something promised a few times in the past.

Players such as Freddie Adu, Jozy Altidore and Landon Donovan were given this title, and Landon somewhat lived up to his hype.

However none of these players were ever considered “up there”. By this we mean alongside the greats of Europe and South America.

Borussia Dortmund’s 18 year old sensation could however be the first US soccer player who’s able to compete with the likes of Messi, Neymar and Ronaldo.

 

Cashcow

American sport is ripe with cash. Just look at Michael Phelps, Lebron James, Tiger Woods and Tom Brady as examples. All of these guys have made ridiculous amounts of cash for themselves, and more importantly for this discussion, for the people and organisations around them.

Top clubs, such as Barcelona, Real Madrid, Manchester City, Chelsea, Bayern Munich, Manchester United and more have seriously been on the lookout for the first US superstar for the last 10 years.

Many of these teams have set up academies in the US with the hope of using the huge population, talent pool and effects of Americanisation to their advantage.

Everything is bigger in America. If Cristiano Ronaldo was born in the US he’d probably be a billionaire by now.

This is why the world’s elite clubs are keeping both eyes on the progress and price tag of Christian Pulisic.

 

ROI (Return On Investment)

Around a year ago, Manchester City were set to make a ridiculous offer for Brazilian superstar Neymar. As pundits debated whether he was worth the money in terms of on-the-field performances, more business minded were thinking about the merchandise and knew the investment would probably be returned within weeks.

City’s Manchester Neighbours United, also had a similar experience after signing Paul Pogba for £89m. Just 3 weeks later they made £190m from Pogba jersey sales.

Pulisic has this type of potential in a relatively untapped market, the US market.

If he fulfils his potential and goes on to become a global superstar, then it’s likely that his combined jersey sales in Europe and the US would dwarf Pogba’s.

Of course this is a long way off, and a bold prediction, but it’s highly possible with Soccer growing every year in the US, which is why Borussia Dortmund’s 18 year old sensation maybe on a few of Europe’s largest clubs transfer lists this summer.