If you’re an entrepreneur yourself, then you probably heard the phrase “The money is in the mailing list” within a week of starting your business.

The reason for this is because it was. The money that you could make from a mailing list with even 50,000 email addresses was unbelievable.

People used it as a trust building platform, where they could stay in touch with their follower/customers and increase the chances of them buying something in the future.

Mailing lists, capture forms, pop-ups, all of these features still occur today, and perhaps pop-ups more than we’d like, but are they still necessary?

 

The Lack Of Benefits

10 years ago a mailing list really was one of the only ways to capture someone’s details. Website owners were scared that potential customers would come to their site once and then leave.

The statistics were being investigated and thrown around every high level office in the world. “Only 10% of people who come to a website for the first time come back” and other vital figures became popular.

This created a need for some kind of recapturing. Therefore companies developed multiple ways to not only know who was coming to their website, but to also get them back.

Fast forward to the present day and social media is king. We have a simple follow/subscribe button which is far easier than entering details, even if you use some sort of autofill feature.

Social media enables you to stay in touch with customers and followers in far more ways than mailing lists can.

Social media is less invasive, it feels more human to human and people check-in every day.

 

“I Have An Old Email, But I Never Use It”

All of the entrepreneurs who promote mailing lists are from the previous generation. They already have large mailing lists, they used them effectively 10 years ago and they promote them almost religiously.

But they were using the mailing list technique when people had no other choice. There was a time when texting, Whatsapp, DM’s and other forms of instant messaging didn’t exist.

People went from ringing each other’s house phones as the only form of contact to trading emails. In short, everyone had an email address and they used them often. Email was yesteryears social media.

Most of these old school entrepreneurs are so stuck in their methods, that they’re unwilling to change.

Many of them haven’t yet realized that the average person has an email, but never uses it. Most people are forced into creating an email address in order to sign-up to social media platforms, apps or other engagements.

This doesn’t mean that they now have an active email address that they regularly check. It just means that they created one in order to gain access to what they really wanted to do.

You could have a mailing list of 1 million people, but chances are most aren’t checking what you’re sending them.

 

Theory Of The Mind

Theory of the mind is where you think you’re the only person in the world. You believe that everyone thinks like you, lives like you and want what you want.

For example many men have made millions from women’s fashion, yet they have no interest in the clothes themselves. If they didn’t have this level of empathy, then they couldn’t have done what they did.

Many entrepreneurs especially from the old generation still have the belief that everyone checks their emails each morning.

This may be true for the workplace, but most people don’t use their work email for product sign-ups and special offers. They use a “casual email”.

An entrepreneur checks their emails maybe 10 times a day, perhaps more. The average person maybe twice a year when they need a code to change a password.

Knowing this is key for modern success. Email lists still work, there’s just a better alternative now and it’s called social media.

 

The Social List

Social media enables people to visit your platform for more than just making you money. Mailing lists have a spam-like reputation.

This is because most people only use them for special offers or new products. People have grown tired of this relentless advertising. This is why only a few people with mailing lists are still getting results, because only a handful of companies provide more value than they ask for in their emails.

In the book “Jab, Jab, Jab, Right Hook” by Gary Vaynerchuk, the message is all about holding back on that big win, and providing smaller pieces of value prior to asking people to buy something, just like a few jabs before the fight ending right hook.

Social media enables you to do this perfectly. People can watch videos, interact with friends, play games, chat, like images, share everything and then perhaps buy what you’re selling after their initial intentions.

YouTubers have performed this perfectly. Most of them do not have mailing lists, yet they’re able to produce best-selling books at the drop of a hat. This is because people are happy with the value exchange. 1000 free videos for a $19.99 book doesn’t seem too bad to most.

Social media offers a distraction. Every company you see on social media with a large following has an underlying strategy.

They want to convince you to follow them. They want to entertain you/build up your trust. Then funnel you through a few links/pages until you press that buy now button further down the line.

The reason why people associate mailing lists with this pattern and not social media, is due to everything else going on. Social media offers the perfect diversion.

What’s the point in spamming people all day long if you can simply mask your ad in a picture? Which would you prefer, “Buy our product by clicking here”, or a picture of someone you aspire to be wearing/using the product they want you to buy?

Millions of people sign in to social platforms each day, sometimes multiple times per day. I can’t imagine the average individual doing this with their email list.

People can easily be captured, they’re available 7 days a week and social media has enough distractions to avoid being labelled as spam.

Mailing lists aren’t dead, they’ll have some use yet, but with social media outperforming it on every level, it’s hard to say “The money is in the mailing list” much longer!

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If you’re an entrepreneur yourself, then you probably heard the phrase “The money is in the mailing list” within a week of starting your business.

The reason for this is because it was. The money that you could make from a mailing list with even 50,000 email addresses was unbelievable.

People used it as a trust building platform, where they could stay in touch with their follower/customers and increase the chances of them buying something in the future.

Mailing lists, capture forms, pop-ups, all of these features still occur today, and perhaps pop-ups more than we’d like, but are they still necessary?

 

The Lack Of Benefits

10 years ago a mailing list really was one of the only ways to capture someone’s details. Website owners were scared that potential customers would come to their site once and then leave.

The statistics were being investigated and thrown around every high level office in the world. “Only 10% of people who come to a website for the first time come back” and other vital figures became popular.

This created a need for some kind of recapturing. Therefore companies developed multiple ways to not only know who was coming to their website, but to also get them back.

Fast forward to the present day and social media is king. We have a simple follow/subscribe button which is far easier than entering details, even if you use some sort of autofill feature.

Social media enables you to stay in touch with customers and followers in far more ways than mailing lists can.

Social media is less invasive, it feels more human to human and people check-in every day.

 

“I Have An Old Email, But I Never Use It”

All of the entrepreneurs who promote mailing lists are from the previous generation. They already have large mailing lists, they used them effectively 10 years ago and they promote them almost religiously.

But they were using the mailing list technique when people had no other choice. There was a time when texting, Whatsapp, DM’s and other forms of instant messaging didn’t exist.

People went from ringing each other’s house phones as the only form of contact to trading emails. In short, everyone had an email address and they used them often. Email was yesteryears social media.

Most of these old school entrepreneurs are so stuck in their methods, that they’re unwilling to change.

Many of them haven’t yet realized that the average person has an email, but never uses it. Most people are forced into creating an email address in order to sign-up to social media platforms, apps or other engagements.

This doesn’t mean that they now have an active email address that they regularly check. It just means that they created one in order to gain access to what they really wanted to do.

You could have a mailing list of 1 million people, but chances are most aren’t checking what you’re sending them.

 

Theory Of The Mind

Theory of the mind is where you think you’re the only person in the world. You believe that everyone thinks like you, lives like you and want what you want.

For example many men have made millions from women’s fashion, yet they have no interest in the clothes themselves. If they didn’t have this level of empathy, then they couldn’t have done what they did.

Many entrepreneurs especially from the old generation still have the belief that everyone checks their emails each morning.

This may be true for the workplace, but most people don’t use their work email for product sign-ups and special offers. They use a “casual email”.

An entrepreneur checks their emails maybe 10 times a day, perhaps more. The average person maybe twice a year when they need a code to change a password.

Knowing this is key for modern success. Email lists still work, there’s just a better alternative now and it’s called social media.

 

The Social List

Social media enables people to visit your platform for more than just making you money. Mailing lists have a spam-like reputation.

This is because most people only use them for special offers or new products. People have grown tired of this relentless advertising. This is why only a few people with mailing lists are still getting results, because only a handful of companies provide more value than they ask for in their emails.

In the book “Jab, Jab, Jab, Right Hook” by Gary Vaynerchuk, the message is all about holding back on that big win, and providing smaller pieces of value prior to asking people to buy something, just like a few jabs before the fight ending right hook.

Social media enables you to do this perfectly. People can watch videos, interact with friends, play games, chat, like images, share everything and then perhaps buy what you’re selling after their initial intentions.

YouTubers have performed this perfectly. Most of them do not have mailing lists, yet they’re able to produce best-selling books at the drop of a hat. This is because people are happy with the value exchange. 1000 free videos for a $19.99 book doesn’t seem too bad to most.

Social media offers a distraction. Every company you see on social media with a large following has an underlying strategy.

They want to convince you to follow them. They want to entertain you/build up your trust. Then funnel you through a few links/pages until you press that buy now button further down the line.

The reason why people associate mailing lists with this pattern and not social media, is due to everything else going on. Social media offers the perfect diversion.

What’s the point in spamming people all day long if you can simply mask your ad in a picture? Which would you prefer, “Buy our product by clicking here”, or a picture of someone you aspire to be wearing/using the product they want you to buy?

Millions of people sign in to social platforms each day, sometimes multiple times per day. I can’t imagine the average individual doing this with their email list.

People can easily be captured, they’re available 7 days a week and social media has enough distractions to avoid being labelled as spam.

Mailing lists aren’t dead, they’ll have some use yet, but with social media outperforming it on every level, it’s hard to say “The money is in the mailing list” much longer!

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