maverick carter

Maverick Carter is known by most as the friend and business partner of LeBron James. But this description somewhat diminishes the talents and business skills of Maverick himself.

Maverick is an entrepreneur and media personality. He’s masterminded various media projects, contract negotiations and is the producer of multiple TV shows.

To understand the true genius of Maverick, we have to take a look at the accomplishments, advice and day to day operations of the man behind the $1 billion Nike and LeBron James deal.

 

Maverick Carter | Life & Accomplishments

Maverick dropped out of college after being an intern at Nike. Maverick went on to become a Nike Field Representative which is where he learnt many valuable lessons about business that would go on to help him later in life.

In 2006 childhood friend LeBron James made Maverick his manager. There have been many people who suggest that this is the reason why Maverick has been so successful. Although it was beneficial, it’s impossible to suggest that Maverick didn’t deserve this opportunity to display his talents on a stage more befitting to his abilities.

LeBron James is a smart guy who’s been around business and the corporate world for a long time. A man in his position with his knowledge and power, would not employ a friend if they didn’t have the skills to live up to the role. Successful people don’t give handouts, they expect you to earn them just like they did.

Maverick, LeBron and two more of their childhood friends created the company LRMR Management. This was the first time that Maverick and LeBron would be business partners outside of the player/management structure, but certainly not the last.

A deal was negotiated with Fenway Sports Group through the new partnership of Maverick and LeBron which landed LeBron a partial stake in English Soccer team Liverpool F.C.

Maverick was also the mastermind behind many of the LeBron commercials that strengthened his brand. Maverick’s ability to produce great sporting media continues today. He claims that his ability to tell stories is the key, something that he learnt at Nike.

He spoke about how a shoe is nothing more than fabric, rubber and knitting on your feet. Yet Nike manage to capture the emotions of people through a story molded around that shoe. This is an idea that Maverick supports and uses in his own media campaigns.

LeBron and Maverick teamed up again years later creating Springhill Entertainment – a collaborator of Warner Bros. Through this entertainment outlet, Maverick has produced such projects as “Survivors Remorse”, “More Than A Game” and most recently “The Wall” a game-show where average people can have their lives changed with nothing more than a green basketball.

maverick carter success tips

 

Maverick Carter | Tips For Success & Negotiations

Ask successful people lots of questions. Successful people love talking about their successes and you can learn a lot from these moments. By doing this you receive two benefits, you learn from them and you ingratiate yourself to them which means you get in their good books.

Be passionately curious, as Einstein said, “I have no special talent, I’m just passionately curious”.

Tell stories, people love stories. If you can build emotion and purpose around a product or a brand, then it sells itself.

When negotiating, know what you want, know what the opposing party wants and be willing to not take everything for yourself. It may feel great to take everything in the short term, but two or three deals later and people won’t want to work with you anymore.

 

Maverick Carter | Interview “NBA: The Jump”

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Maverick Carter is known by most as the friend and business partner of LeBron James. But this description somewhat diminishes the talents and business skills of Maverick himself.

Maverick is an entrepreneur and media personality. He’s masterminded various media projects, contract negotiations and is the producer of multiple TV shows.

To understand the true genius of Maverick, we have to take a look at the accomplishments, advice and day to day operations of the man behind the $1 billion Nike and LeBron James deal.

 

Maverick Carter | Life & Accomplishments

Maverick dropped out of college after being an intern at Nike. Maverick went on to become a Nike Field Representative which is where he learnt many valuable lessons about business that would go on to help him later in life.

In 2006 childhood friend LeBron James made Maverick his manager. There have been many people who suggest that this is the reason why Maverick has been so successful. Although it was beneficial, it’s impossible to suggest that Maverick didn’t deserve this opportunity to display his talents on a stage more befitting to his abilities.

LeBron James is a smart guy who’s been around business and the corporate world for a long time. A man in his position with his knowledge and power, would not employ a friend if they didn’t have the skills to live up to the role. Successful people don’t give handouts, they expect you to earn them just like they did.

Maverick, LeBron and two more of their childhood friends created the company LRMR Management. This was the first time that Maverick and LeBron would be business partners outside of the player/management structure, but certainly not the last.

A deal was negotiated with Fenway Sports Group through the new partnership of Maverick and LeBron which landed LeBron a partial stake in English Soccer team Liverpool F.C.

Maverick was also the mastermind behind many of the LeBron commercials that strengthened his brand. Maverick’s ability to produce great sporting media continues today. He claims that his ability to tell stories is the key, something that he learnt at Nike.

He spoke about how a shoe is nothing more than fabric, rubber and knitting on your feet. Yet Nike manage to capture the emotions of people through a story molded around that shoe. This is an idea that Maverick supports and uses in his own media campaigns.

LeBron and Maverick teamed up again years later creating Springhill Entertainment – a collaborator of Warner Bros. Through this entertainment outlet, Maverick has produced such projects as “Survivors Remorse”, “More Than A Game” and most recently “The Wall” a game-show where average people can have their lives changed with nothing more than a green basketball.

maverick carter success tips

 

Maverick Carter | Tips For Success & Negotiations

Ask successful people lots of questions. Successful people love talking about their successes and you can learn a lot from these moments. By doing this you receive two benefits, you learn from them and you ingratiate yourself to them which means you get in their good books.

Be passionately curious, as Einstein said, “I have no special talent, I’m just passionately curious”.

Tell stories, people love stories. If you can build emotion and purpose around a product or a brand, then it sells itself.

When negotiating, know what you want, know what the opposing party wants and be willing to not take everything for yourself. It may feel great to take everything in the short term, but two or three deals later and people won’t want to work with you anymore.

 

Maverick Carter | Interview “NBA: The Jump”

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